How to identify these blindspots for yourself, and most importantly, how to avoid them
Such a great read for startup founders, as much as established leaders and executives 🙏
#1 cause of startup failure? Team
#2 cause of startup failure? Poor Marketing
And as I read this, particularly #7, I can see how that market led skillet of an accomplished marketer, is what's missing in much of this.
Your own team is your market too.
Marketing != Customers!!! It's the work of the market; and that includes hiring, internal feedback, and red flags from any corner.
Amazingly, finally thanks to AI, we're seeing the world wake uptm what used to be the case, great leaders are great marketers.
I'm guilty of #2. This goes back to proper communication. We can't assume that the team got the message. We need to say it clearly.
Such a great read for startup founders, as much as established leaders and executives 🙏
#1 cause of startup failure? Team
#2 cause of startup failure? Poor Marketing
And as I read this, particularly #7, I can see how that market led skillet of an accomplished marketer, is what's missing in much of this.
Your own team is your market too.
Marketing != Customers!!! It's the work of the market; and that includes hiring, internal feedback, and red flags from any corner.
Amazingly, finally thanks to AI, we're seeing the world wake uptm what used to be the case, great leaders are great marketers.
I'm guilty of #2. This goes back to proper communication. We can't assume that the team got the message. We need to say it clearly.